Maslow Murphy San Francisco  ·  By Appointment
Est. 2022

We are the
last layer
before the
machine.

AI imitates, but it is not intelligent. Knowing which problem to solve — and which solution will still make sense in eighteen months — isn't found in a prompt. That human judgement is the result of thirty years of experience implementing emerging technologies. This is Maslow Murphy.

// Context

In 1985, newspapers were laid out with scissors and tape. By 1995, those artisans were obsolete. Desktop publishing didn't just improve the craft: it eliminated the category. By 2025, the fourth generation of developers had created LLMs to automate the production of creativity, but not the judgment of what to create. That gap is closing, and the leaders who survive will face the storm and make their own business model obsolete — before someone else does.

// 01   What this is
Judgment,
not
services.

Maslow Murphy is small by design. We use AI to reduce the delay between human decisions, to reduce human effort, and to reduce the cost of mistakes.

Any motivated person can build a website, write a strategy deck, or automate a workflow. Today, AI tools are cheap, fast, and accessible. But they cannot replicate human judgment: knowing which problem is actually the problem, which resource is a bottleneck, and which decisions will look obvious in hindsight.

The goal of every engagement is to make Maslow Murphy unnecessary, to automate ourselves out of a job. We build systems that run without us, and we leave.

// 02   Three engagements
01  ·  Diagnostic
Two weeks.
Total clarity.
Fixed fee. One deliverable.

A structured, time-boxed analysis of where AI will eat your organization, where it will help it, and what to do first. You leave with a prioritized roadmap and the reasoning behind every decision. Most clients act on it themselves. Some ask us to stay.

02  ·  Transformation
We build it.
You run it.
Embedded. Accountable. Exit-oriented.

For organizations where the diagnostic reveals something serious. We embed, execute, manage stakeholders, and hand over a system that runs without us. Not a report. Not a recommendation. A working thing with documentation, measurement, and a clear owner on your side.

03  ·  Curriculum
Your team
learns to think.
Annual. Measurable. Not a workshop.

Data-driven storytelling and AI-native decision-making for enterprise sales teams and leadership groups. Built on fifteen years of teaching at Deloitte and Wells Fargo. Skills compound across quarters. A Friday workshop disappears by Monday. This doesn't.

// 03   What it looks like
$1M
Recovered per day in abandoned cart revenue through e-commerce and marketing realignment
H&M
95%
Reduction in onboarding time via an AI intake and gap analysis system built for a university incubator
Wichita State University
90%
Reduction in weekly production time through a custom CMS and automated editorial workflow
Lamorinda Weekly
40%
Cold outreach response rate to bank presidents using a psychologically-structured messaging framework
Sales Curriculum
$1B
In enterprise deals pitched, won, and led across Accenture, Deloitte, and Publicis
Enterprise Track Record
2×
Revenue growth for a global water technology company through sales strategy and team restructuring
AquaSmart
// 04   Sound familiar?
The moment
the old
playbook
stopped
working.

Maslow Murphy takes very few clients, for focused engagements. The right fit is usually someone who recognizes at least one of these:

  • — You can see changes in the industry, but your organization isn't comfortable taking the right kind of risks.
  • — Your team is moving faster, but you can't tell if they're getting ahead of the problem, or just running toward it.
  • — You bought software, hired consultants, and trained your team. Everyone is busier, but not closer to a solution.
  • — Your leadership is more informed, but no closer to a consensus.
  • — You know that waiting for all the information before making a decision means being left behind.

If that sounds familiar, then we're ready to work together.
Get in touch.

Reach out.

Let's have a short conversation.