Bespoke Applications

Increase leverage and reduce risk with results you can measure.

AI governance and bespoke application development let an organization do more with fewer resources. Clients range from global leaders to growth-stage companies and small businesses, in every industry.

Prior engagements and institutions

Outcomes

Measured in hours returned and revenue recovered.

95%

Less manual reporting work for a national bank under federal oversight, with zero reporting errors.

30 sec.

Down from three days, with every human decision and system action logged.

$1M

Per day in recovered online revenue for a global retailer, and a 92% reduction in support cost.

90%

Less weekly production time for a regional publisher, through a custom editorial platform.

Engagements

Selected engagements

Bespoke applications for global leaders, growth-stage companies, and small businesses, each measured by the time it returned and the risk it removed.

Global Leaders

Financial Services

Wells Fargo

Reporting under federal oversight

Built automated reporting behind briefings to the CEO and Congressional oversight committees, and strengthened controls across analytics operations.

Manual effort reduced 95%. Errors eliminated.

Retail

H&M

Online revenue recovery

Rebuilt the e-commerce platform and resolved a stalled decision between marketing, engineering, and product that was costing sales every day.

$1M per day in lost revenue recovered.

Public Utility

Duke Energy

Enterprise modernization

Led the design and development of a multi-year modernization program in a regulated environment, including merger integration across two organizations.

In addition to all design and development, our team managed stakeholders and executive presentations.

Consumer Brands

Coca-Cola

Touchscreen vending platforms

Led technical architecture and design for Coca-Cola's touchscreen vending platforms, built in partnership with Samsung.

50,000+ Freestyle machines are in use today across the US.

Growth-Stage Businesses and Institutions

Technology

Crescendo AI

Hiring and HR operations

Replaced manual coordination across hiring and onboarding with an application that keeps confidential information private and records the named person responsible for every decision.

Delays cut from three days to thirty seconds. Coordination effort reduced 95%.

Publishing

Lamorinda Weekly

Weekly production

Replaced a manual editorial process with a custom publishing application built around how the staff already worked.

Weekly production time reduced 90%.

Higher Education

Wichita State University

Onboarding and administration

Designed and deployed a custom intake and review application for a university business incubator.

Onboarding and administrative time reduced 95%.

Outcomes

What a bespoke application delivers

Increased Leverage

Each person handles more work with increased efficiency and higher job satisfaction. Coordination, scheduling, and follow-up tasks are handled by the application instead of by staff.

Lower Risk

Errors are eliminated at the source. Every human decision is recorded with the name of the person who made it, every system task is logged, and confidential information stays private.

Increased Speed

Turnaround measured in seconds and minutes rather than days and weeks, for clients and the customers they serve.

Increased Revenue

Work that was lost to delay, or never started, is recovered and billed, and people are able to do more work with less headache and fewer errors.

AI Governance

AI reduces the friction between human decisions.

Automation should increase capacity without increasing exposure. The same standards have governed reporting for a federally supervised bank, modernization for a regulated utility, and hiring decisions subject to employment law.

100%

Of production code written by AI at Crescendo AI, with a person reviewing every change before release.

Zero

AI access to passwords, credentials, or personal information about candidates and employees.

100%

Hiring advancement and rejection recorded with the name of the person who made it.

A person owns every decision

Automation prepares the work. A named person approves every action that affects a client, a candidate, or the business.

Confidential information stays private

Sensitive data is kept in one controlled place and referenced only by an identifier everywhere else, so it never appears in messages, links, or logs.

Everything is on the record

A permanent audit trail shows who decided what, and when, so any outcome can be explained and defended.

Aligned with emerging standards

Built to the principles of the EU AI Act and the NIST AI Risk Management Framework, with a complete handover package for the client's own team.

Work with us

How an engagement works

  1. System Review

    We document your current workflow, identify points of friction and “business as usual.” Then we reduce the work to first principles, and reimagine your system from the ground up, reducing each step in your workflow to a single measurable result for your approval.

  2. Build

    We reduce your team's effort in stages. We continually improve efficiency, reduce cost, and separate repetitive tasks from human judgment and decisions until your team is operating at 2x-10x their current efficiency.

  3. Handover

    The work is yours. Documentation, access, and instructions are delivered so anyone can maintain it. We start with your existing tools and processes, and recommend a simplified tool stack at every turn.

Jeremy Conescu leading a working session

Profile

Jeremy Conescu

Founder and Managing Director

Jeremy Conescu leads every Maslow Murphy engagement personally. He has directed technology, operations, and growth programs for Wells Fargo, Deloitte, Accenture, Adobe, and Coca-Cola, including reporting delivered to the CEO of Wells Fargo and Congressional oversight committees.

Before founding Maslow Murphy, he built and sold Sibling Technologies, a professional services firm serving Adobe, Deloitte, Audi, Marriott, and federal and state government agencies.

Contact

Engagements begin with a short conversation.