Harnessing the Power of Optimization:
How H&M's Website Transformation Recovered $1,000,000 Daily
in Abandoned Shopping Carts.

H&M realized they needed to improve their website to keep up with the fast-changing digital world.

Their goal was to make the site easier to use and to increase the number of people who made purchases. To help, we looked carefully at their website's code and design, and we talked to people involved with the site.

We found serious problems with the way their site was built and noticed that their marketing strategy wasn’t working well, which was hurting the site's performance.

After fixing the issues, the new HM.com loaded 75% faster, going from 9.6 seconds to 2.4 seconds. This improved the shopping experience and increased sales.

This success laid a foundation for H&M's optimized platform. The changes also made it less expensive to maintain, allowing H&M to save on maintenance.

By solving the problems and improving their digital strategy, H&M was able to recover lost sales and create a stronger website that will continue to grow and keep customers happy.