The Architects of What's Next.

CLAAS

Higher education is disrupting itself in real time. CLAAS bridges the gap between students and employers in a post-pandemic world.

CLAAS (Continuous Learning as a Service) addresses the needs of pandemic-era students who question the value of traditional learning models, and post-pandemic employers that prioritize candidates with practical, job-ready skills.

• Students increasingly demand flexible, career-aligned learning experiences.
• Rising costs and competition from non-traditional platforms challenge traditional enrollment.
• Universities face pressure to provide quality education while managing budget constraints.

We developed CLAAS as an innovative education platform focused on project-based learning and career readiness.

Extensive analysis revealed that both students and employers value real-world, project-based learning over traditional academic credentials.

• Surveys indicated 70% of students prefer flexible, hybrid learning formats.
• Employers reported a 65% increase in demand for candidates with digital portfolios and hands-on experience.
• Enrollment data confirmed a significant shift toward non-traditional, skills-based education platforms.

CLAAS combines remote and in-person learning with a curriculum of hands-on projects in an agile environment. Combined with student support and digital portfolio-building, the platform helps universities attract and retain a diverse group of students, while boosting each student's opportuntiy for career success.

CLAAS redefines education by meeting the students where they live, bridging the gap between academic learning and job market demands.

• Prepares students for real-world careers with practical skills and digital portfolios.
• Enables universities to adapt to changing demographics and market expectations.
• Positions institutions as leaders in innovation, ensuring long-term sustainability and growth.
• Creates opportunities for passive recruitment by showcasing student capabilities to employers.

CLAAS is re-shaping the future of education with adaptable, skills-based learning—empowering both students and institutions to adapt to a rapidly changing world.

H&M

We helped H&M recover $1,000,000 each day by updating their marketing strategy and website.

H&M was losing $1,000,000 each day, as people abandoned their shopping carts due to slow page loading speeds.

A root cause analysis uncovered a well-intentioned team replacing off-the-shelf software with homegrown code, negatively impacting site performance.

Findings and recommendations were presented to executive stakeholders, who gave us a green light to update the marketing strategy, and rebuild the website.

The optimized website loads 75% faster. It helped recover the lost revenue, and requires less work and fewer resources to maintain.

GraphEnergy

We created a Go-To-Market strategy (and an updated brand identity) for GraphEnergy's graphene super capacitor energy storage platform.

GraphEnergy is introducing graphene supercapciators into the US energy storage market.

After years of rolling out products in Africa and the Middle East, the team wanted to break into the US energy storage market.

We performed a complete gap analysis on their business model, from brand identity and marketing strategy to a competitive analysis and revenue projections.

While graphene is widely used around the world for energy storage, it has not yet been adopted in the US market. We took advantage of thousands of case studies and field data, identified a leader in a small niche market, and struck a win-win deal for US distribution.

GraphEnergy is currently going through a funding round—with a new brand identity, a solid pitch deck, and US partners and distribution channels ready to go.

AquaSmart

Everyone deserves clean water.

AquaSmart is the only company that uses food safe ingredients to clean municipal water systems.

We spent months learning the science behind the solution, and creating the tools and language to help AquaSmart bridge the gap between marketing and sales with a well-articulated value proposition that the whole company could understand.

Less is More. The campaign capitalizes on AquaSmart's use of fewer chemicals, resulting in less cost. The booth graphics draw people in with clean visuals and airy typography, a stark contrast to competitors' use of scary visuals and clogged pipes:

While every competitor adds more scale (calcium) to stop corrosion, AquaSmart uses less of everything, resulting in fewer complaints. Less really is more.